AgrowSAFE: Building Africa’s Trusted Food Ecosystem
By advancing ethical, food-safe, climate-smart, and sustainable agriculture through the comprehensive S.A.F.E Framework.
ONE HEALTH TECHNOLOGIES
About AgrowSAFE
AgrowSAFE is a digital verification and market ecosystem that promotes the S.A.F.E Framework – Sustainability, Accessibility, Food Safety, and Ethics – in agriculture. It enables livestock and crop farmers and agribusinesses to register, verify, and showcase their responsible practices, gain visibility and access to markets, and receive continuous learning, digital, and community support to improve performance. At the same time, AgrowSAFE provides governments, consumers, and partners with reliable data, insights, and tools to strengthen transparency, traceability, welfare, and sustainability across food systems.
Key Features & Impact
Farm Monitoring and Data logging
AgrowSAFE supports farms with simple, digital tools to monitor operations and record key farm data in real time. From animal health and welfare indicators to production and management practices, our system helps farmers and partners track performance, identify gaps, and make informed decisions that improve productivity and sustainability.
Compliance, verifications and traceability
We help farms align with welfare, safety, and sustainability standards through structured compliance support and verification processes. AgrowSAFE enables traceability from farm to market, building transparency, trust, and accountability across value chains while supporting certification and responsible sourcing requirements.
Training and advisory
AgrowSAFE delivers practical training and advisory services tailored to farmers, processors, and agribusinesses. Through digital learning, on-farm guidance, and expert support, we build capacity to adopt best practices in animal welfare, biosecurity, farm management, and sustainable production systems.
Market access and linkage
We connect welfare-compliant and sustainable farms to responsible buyers, processors, and aggregators. AgrowSAFE strengthens market linkages that reward good practices, improve income opportunities, and support the growth of ethical and resilient agri-food value chains.
Directory of professionals and services
AgrowSAFE hosts a growing directory of verified professionals and service providers, including veterinarians, extension agents, consultants, and input suppliers. This makes it easier for farmers and agribusinesses to access trusted expertise and essential services when they need them.
Community, engagements and learning
AgrowSAFE fosters an active community of farmers, professionals, and partners through shared learning and engagement. Our platform supports peer-to-peer exchange, knowledge sharing, events, and discussions that encourage collaboration, innovation, and continuous improvement across the agri-food system.
AGROWSAFE
HOW AGROWSAFE WORKS
1
Register on AgrowSAFE and create a farm profile.
2
Request farm and product verification by booking an inspection through the platform
3
Get assessed and verified against AgrowSAFE’s welfare, safety, and sustainability standards.
4
Earn the SAFE status once compliant.
5
List verified products on the AgrowSAFE marketplace.
6
Access better markets and buyers seeking ethically and responsibly produced food.
Log in to the AgrowSAFE platform as a buyer or offtaker
Browse products marked SAFE, sourced from verified farms.
Select suppliers confidently, knowing products meet welfare and sustainability standards
Place orders directly through the platform
Receive products delivered to your preferred location.
Sign up or log in to the AgrowSAFE platform
Explore products from SAFE-certified farms
Place orders at transparent, fair farm-gate rates.
Access ethically produced food with traceability and assurance.
Support farms and organizations committed to responsible and humane production
FOR FARMERS
1
Register on AgrowSAFE and create a farm profile.
2
Request farm and product verification by booking an inspection through the platform
3
Get assessed and verified against AgrowSAFE’s welfare, safety, and sustainability standards.
4
Earn the SAFE status once compliant.
5
List verified products on the AgrowSAFE marketplace.
6
Access better markets and buyers seeking ethically and responsibly produced food.
FOR BUYERS / OFFTAKERS
Log in to the AgrowSAFE platform as a buyer or offtaker
Browse products marked SAFE, sourced from verified farms.
Select suppliers confidently, knowing products meet welfare and sustainability standards
Place orders directly through the platform
Receive products delivered to your preferred location.
FOR CONSUMERS
Sign up or log in to the AgrowSAFE platform
Explore products from SAFE-certified farms
Place orders at transparent, fair farm-gate rates.
Access ethically produced food with traceability and assurance.
Support farms and organizations committed to responsible and humane production
How RORE Works: A Simple Journey
RORE is designed for ease of use, guiding users through a straightforward four-step process:
1
Sign Up
Create an account and select a plan tailored to individual or professional needs.
2
Complete Profile
Provide basic information for personalized recommendations and a customized user experience.
3
Start Using RORE
Immediately access core functionalities like AI chat, data tracking, or expert search.
4
Get Insights
Receive smart insights, referrals, and continuous support to enhance One Health practices.
Key Impacts & Metrics
1479+
Total Number of users since Inception
806+
Total number of conversations
117
Health Logs updated till date
745+
WhatsApp Users
10
Countries reached (Nigeria, Kenya, United Kingdom, United States, Ghana, India, Ethiopia, Others)
77.9%
Active Users with completed profiles
44+
Monthly growth for new users
5079
Total number of messages received
21
Total number of professionals registered on the Directory
13
Total number of facilities registered
Project Footprint
Active implementation across Nigeria, Kenya, Malawi, Others.
Project Spotlight
Watch the product Demo during presentation.
Project Components
The Sustainable Impact Resource Guide and Toolkit is being developed through six key phases
1
Phase 1 - WAAW AMR Communication
The WAAW AMR Communication Phase 1 engaged youth across Africa through training, co-creation, and mini-grant support. Trained champions developed context-specific AMR materials and led community education and advocacy activities during WAAW 2024, reaching schools, health centers, farms, and media platforms.
2
Phase 2 - WASH off AMR
The WASH Off AMR campaign strengthened AMR and WASH education in 81 Nigerian secondary schools through youth-led outreach, co-created risk communication materials, and donations of essential hygiene supplies. Trained youth leaders conducted school assessments, delivered tailored AMR/WASH education, and established AMR clubs to sustain long-term awareness and behavior change.
3
Phase 3 - WAAW AMR Communication
We provided advanced communication training focused on engaging neglected and marginalised groups, including NEET youth, persons with disabilities, internally displaced persons, and rural farmers. As in Phase 1, champions will co-develop tailored communication materials and receive mini-grants to lead AMR education initiatives in
4
Phase 4 and Beyond (Project Sustainability)
Building on lessons from the pilot phases, the AYAC project now transitions into Youths for AMR Risk Communication and Action, anchored on our pillars of meaningful youth engagement – capacity building, co-creation, and resource mobilization. This evolution reflects our commitment to empowering young people globally to drive AMR education, advocacy, and action in their communities
Project Gallery
Get Involved with AgrowSAFE
Join our mission to advance ethical, food-safe, climate-smart, and sustainable agriculture through the comprehensive S.A.F.E Framework.
Testimonials
Stories from the people who were inspired by our work.
"... a transformative experience in my journey... The training strengthened my understanding of AMR from a One Health perspective and equipped me with practical communication skills to translate complex scientific concepts into clear, community-friendly messages… I am grateful to OHDI for investing in young professionals and strengthening AMR communication capacity across Africa."
"... my understanding of antimicrobial resistance (AMR) was limited - especially in terms of how to effectively communicate its impact to my community. The training … transformed my perspective. It went beyond communication techniques to build a deep awareness of AMR as a pressing global issue and the responsibility we all share in addressing it. I can no longer ignore the realities of AMR; it shaped my voice, sharpened my advocacy, and continues to influence how I engage with public health issues today."
"The One Health and Development Initiative (OHDI) has played a transformative role in my AMR journey. In 2024, I was given the opportunity to implement my first ever project… It marked the beginning of my confidence and success in antimicrobial resistance advocacy. … strengthened my understanding of the critical role effective communication plays in AMR mitigation and prevention... These experiences have made me more confident, intentional and strategic in my AMR engagements and they continue to shape my growth as a veterinary professional and AMR advocate."
